Search Engine Marketing Course

Duration: 2 days

About the Programme

This internet marketing training course in Search Engine Marketing (SEM) incorporates Search Engine Optimisation (SEO) and Pay Per Click Marketing.

SEO is the term used to describe the marketing technique of preparing a web site to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken.

The first day focuses on the principles of SEO, demonstrating how you can use online marketing to drive customers to your site, achieve high search engine ranking and get the highest click-through rates from search engines.

Pay per click management (PPC management) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website.

This part of the course clearly explains the advantages of running a Google AdWords campaign as part of a Google advertising initiative, how the process works with the most frequently used search engine, and most importantly how to monitor your results. You will be taken through a live tutorial to set up your own Google AdWords campaign.

Programme Contents

Search Engine Overview

What is Search Engine Optimisation

Why do you need SEO?

The current SEO landscape

How people search

Overview of Keywords

Overview of Terminology

Making your web site search engine friendly

Optimising your web site

Creating Content for Search Engines and Users

How to determine current ranking

The importance of developing a link strategy

Top 10 SEO Tips

What not to do

Overview of Search Engine Marketing - Paid Advertising or Pay per Click (PPC) Advertising

Introduction to Paid Advertising Services from Google AdWords, Yahoo Search Marketing, MIVA and others.

How Google AdWords works (Click Through Rates and Bidding)

How to set up an effective Google Adwords Campaign

Using professional tools to pick the right keywords for success

Analysing study your market online

How to write effective AdWords Ad copy

How to set your daily budget

How to set up a locally targeted campaign

How to improve your Click Through Rate (CTR)

Advice on landing pages for success

Managing Your Campaigns on an ongoing basis

How long is the course?
2 days from 9.30am to 5pm

Where is the course held?
Dublin or we can come to you for onsite training

What do I do next?
Book now by completing our Online Booking Form or call us today on 1890 245 345.  If you need more information fill in our Enquiry form.