Blogging for Business Course,Blogging , Blogs,Kildare,Ireland |

Blogging for Business

Course Description

Topics covered include the following and are explained using case studies and examples of existing blogs and demonstrations of the software used where applicable;

An introduction to blogs, blogging and web 2.0

Course Content

Web 2.0 explained
How blogging fits in
A brief history of blogging
Terminology-posts, comments, feeds, plug-ins/add-ons
Blogs versus other online communication methods
“Talking with, not talking at”
Email, websites, traditional content management systems, forums, wikis etc
Genres of blogs
Hobby, personal, pro- blog, charity, political etc
How business blogging differs
And how it’s the same
Uses and benefits of a business blog
Search engines love blogs-why?
Research and feedback-crowd sourcing
Cheap, fast and effective to publishing
What and when to write
The target audience
The eavesdroppers
Content and style
Your first blog post(s)
The Pitfalls
Being one- way
Unhelpful feedback, spam, trolls etc. and how react
Plagiarism of you (and by you)
Spelling, punctuation and grammar.
RSS and other Feeds
What they are and how they work
Why they are a bloggers best friend
Technical aspects
Selecting the platform/software
Free services versus self hosted
Website integration
Technical support
Questions to ask yourself before beginning
Do I really want to do it?
Will I have time?
Am I committed?
Beyond standard blogging
Podcasting
Videocasting
Microblogging